Self – Efficacy – NSCA article for coaches and client retention.

Self – Efficacy is a term coined by the psychologist Albert Bandura and used it to explain our ability to succeed in a given situation we face.

Click the image below for a very good journal article on self efficacy from the NSCA.


Self – Efficacy relates to our ability to persist and succeed with a task and this is largely based on our beliefs about our ability to achieve goals. Self – Efficacy not only determines whether or not someone will take on a challenging task, but also how long they will potentially last with it.

This is an extremely important area to understand if you are a coach working with athletes, or a trainer working with the public as one of the main reasons people under-perform and do not stick to their program is due to their self – efficacy. The model also has huge implications for motivation and states that this is very task specific. Success in one area does not always guarantee success in another.

Self – efficacy ties in very well with the learned helplessness model by Martin Seligman where people ultimately believe that nothing they do will have any impact in changing their life so they stop trying. With a high self – efficacy people know that they have the ability to change situations and re-frame them so that a difficult task is not something to run away from, but a welcome challenge. The degree to which you can visualise a task as being completed and see yourself taking the required action to do this has a massive impact on your commitment and applied efforts.

If you would like some more details on the Self – Efficacy model and the larger model of which it forms a part – Social Learning Theory – then there is plenty of information below, just click the image –


Feedback, views and comments very welcome.